North American Telugu Association (NATA) sponsored Padutha Teeyaga hosted by the legendary Dr. S.P. Balasubramanyam in USA. The program presented by People Media is a reality based singing talent search competition program seeking to discover the best singing talent by conducting series of auditions across all the major cities of USA

Balu Suma Sanjeeva Bala - Jyothi Prajwalana Balu with participants

Dr. S.P.Balasubramanyam (SPB to many of his ardent fans) is a phenomenon that needs no introduction. His extraordinary singing capabilities, his ready wit and humor, his passion for perfection and his down to earth simplicity laced with respect for all endears him to everyone and magnifies his stature a million times. Suma, the charming anchor from South India , was the guest for the show which saw 19 contestants in the age group of 9-12 compete with grace and determination for the coveted 13 spots that will take them to the second round of this epic competition.

NATA President Dr.Saneeva Reddy and NATA 2014 Convener Bala Indurti warmly welcomed SPB to Atlanta and recorded their deep gratitude for being able to help conduct this fantastic event for kids. The Paadutha Theeyaga event wishes to raise awareness of the beauty of our Telugu culture and literature in a simple and telling way for the young contestants from across USA. This noble concept resonates well with the vision of NATA leaders Dr,Prem Reddy and Dr. Malla Reddy, whose philanthropic efforts have already helped millions in India and across the world.Nata team with Balu and Suma - No Bala

NATA convener Bala Indurti informed the thrilled audience that Atlanta is “doubly lucky”this year, as it will proudly host Dr. SPB twice. The second time would be during the prestigious NATA biennial convention from July4th to 6th this year at the GWCC center in downtown Atlanta. All work for the convention is going on a great speed and Telugu speaking people from all over the world will enjoy a convention that has everything to meet the needs and tastes of everyone!

In a packed auditorium, the mesmerizing finals kept the audience glued to their seats across the weekend. At the end of the six rounds, 13 children moved on to the second round and six had to be eliminated. In the heart of SPB and all the people present, every child was a winner for rising to the challenge and attempting their best in front of such grand personalities like SPB and Suma. As the finals were held in Atlanta, it was a cause for joyous uproar to cheer the lone contest from Georgia who made it to the finals, along with the supremely talented children from other states across USA.

The event was supported and attended by Dr. Haranath Policherla, EVP; Ramasurya Reddy, Secretary; Srini Anugu, Treasurer; Dr. Sridhar Korsapati, Jt. Secretary; Mohan Patalolla, Jt Treasurer; Mahender Musuku, Executive Director; Pradeep Samala, BOD; Rajeshwar Reddy Gangasani, BOD; Suresh Reddy Sadipiralla, BOD.; and the convention leaders Srini Vangimalla, Coordinator; Dr Satyanarayana Tangirala, Co-Convenor; Goutham Goli, Core Committee member; Venkat Mondeddu, Media Chair; Kiran Kandula Publicity Chair; Madhavi Indurti, Banquet Committee Chair; Venkat Chennubhotla Cultural Chair; Phani Dokka Short Films Chair; Dr Madhav Durbha, Literary Chair; Neelima Gaddamanugu, Cultural Co-Chair; Sailaja Gella, Souvenir Committee Co-Chair; Ram Maddi, Registration Co-Chair; Satya Karnati, Production Support Chair; Venkateswarlu Polu, Srinivas Durgam